Hoverpen

Commercial / Product

Since 2019, Hoverpen has launched three separate crowdfunding campaigns for their three unique pen designs. Crowd Pop Marketing managed each campaign and hired Zarn Video to create the launch videos.

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Each pen had a unique brand and target audience to consider, this made for three different creative treatments and production designs. Over the years and with each iteration, we experimented with innovative camera techniques and visual effects to convey the unique style and features of these mesmerizing products.

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"I’ve had the pleasure of working with Caleb on over 4 different promotional videos for Kickstarter Campaigns. Every video he’s created for us has exceeded my expectations. I keep going back to Caleb because he brings so much to the table, from idea to execution. He’s very meticulous and thinks about every detail, so I know I can always count on him, which is exactly what I need as a busy Project Manager."

— Garlon Yau, Project Manager, Crowd Pop Marketing